Selling the benefits of Drupal, not the *** features

In a world where features are a commodity, functionality has to be a given for a platform to succeed, so what are the differentiators?

What can we talk about to convince clients to work with us and accept Drupal, too?

How about the business benefits to your clients (and you!) of working with a platform that:

- has proven scalability and security
- has enormous, global reach across every type of organisation
- drives innovation in a multi-device reality
- can count its developer team in the tens of thousands
- helps you "do good whilst doing well"

We will go over aspects of using an open source solution with the success and adoption of Drupal backed up by the activity level, critical mass, and energy of the Drupal community.

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